OLD MATES ARE THE BEST MATES!
BT Survey Shows Web is Instrumental in Reunions
Britain is a nation of nostalgics longing to rekindle ties with bygone pals - and the
friendships we forge at school are the ones that we most want to renew.
New research from BT reveals that more than six million people attend school reunions
every year and almost half of us - 45 per cent - would like to be reacquainted with our
schoolmates. Other findings include:
- Reminiscing has never been so popular as almost half of us want to get back in touch for
'old times sake'.
- More than a third of us - 39 per cent - want to renew a friendship and almost an equal
number - 34 per cent - are keen to relive memories.
- Nearly half of the people surveyed said that they dreamt about people from the past, and
a quarter did so regularly.
- Old flames still burn brightly for one in five men who would like to get back in touch
with an ex-girlfriend and of these, ten per cent would like to rekindle a romance.
Technology is playing a key role in helping Britons get back in touch with people from
their past. Together with email, the Internet has made it easier for 40 per cent of us to
track down acquaintances that we had lost contact with. It has also become an established
tool for organising a reunion, 72 per cent of respondents would use the Internet or email
to track down their old acquaintances.
BT has recently launched a new advertising campaign aimed at demonstrating how technology
can help individuals make connections in their everyday lives. Every connection brings
greater possibilities and the more connections we make, the more possibilities we have.
The advertisement features two middle-aged men who attended school together, being
reunited.
The latest BT research shows that reunions are definitely having a positive impact on
Britons. More than a third of people who attended a reunion in the last year got their
friendship back on track, and one in ten have resolved a difference.
However, reunions are also leading to some furtive behaviour. One in twenty of us who have
met up or kept in contact with an ex or old friend since attending a reunion are keeping
this a secret from our current partner.
Women are almost three times as likely as men to keep quiet about their dangerous
liaisons.
Amanda Mackenzie, director of marketing services, BT Retail, said: "All the things we
are doing every day at BT help bring people together and create possibilities. And this
research demonstrates how our technology and applications mean that even connections we
thought had gone forever can be rediscovered."
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